{"id":1383,"date":"2021-07-07T11:21:23","date_gmt":"2021-07-07T10:21:23","guid":{"rendered":"https:\/\/trendrapport.s-bb.nl\/mtlm\/?page_id=1383"},"modified":"2021-08-09T09:53:03","modified_gmt":"2021-08-09T08:53:03","slug":"humanisering","status":"publish","type":"page","link":"https:\/\/trendrapport.s-bb.nl\/mtlm\/mobiliteit\/humanisering\/","title":{"rendered":"Humanisering"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.7″ background_color=”#000000″ background_image=”https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-content\/uploads\/2018\/11\/shutterstock_728178127.8f11dc212996.jpg” custom_padding=”100px|100px|343px|100px|false|false”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#f6f6f6″ custom_margin=”||” custom_padding=”54px|0px|0|0px|false|false”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|on|off” _builder_version=”3.25″ use_background_color_gradient=”on” background_color_gradient_start=”#c42121″ background_color_gradient_end=”#de6d36″ background_color_gradient_direction=”30deg” custom_margin=”-138px|||” custom_css_main_element=”display: -webkit-box;||display: -ms-flexbox;||display: flex;||-webkit-box-align: center;||-ms-flex-align: center;||align-items: center;||-webkit-box-orient: horizontal;||-webkit-box-direction: normal;||-ms-flex-direction: row;||flex-direction: row;||-ms-flex-wrap: wrap;||flex-wrap: wrap;”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-content\/uploads\/2019\/07\/balk-label.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ max_width=”75%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”50px” background_color_gradient_direction=”30deg” custom_margin=”||” custom_padding=”65px||65px|”]<\/p>\n

\n

Humanisering<\/span><\/strong><\/o:p><\/span><\/h1>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|on” _builder_version=”3.25″ use_background_color_gradient=”on” background_color_gradient_start=”#c42121″ background_color_gradient_end=”#de6d36″ background_color_gradient_direction=”30deg” custom_margin=”-100px||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0|0px|0|0px|false|false” custom_css_main_element=”display: -webkit-box;||display: -ms-flexbox;||display: flex;||-webkit-box-align: center;||-ms-flex-align: center;||align-items: center;||-webkit-box-orient: horizontal;||-webkit-box-direction: normal;||-ms-flex-direction: row;||flex-direction: row;||-ms-flex-wrap: wrap;||flex-wrap: wrap;”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-content\/uploads\/2018\/11\/balk-label-verticaal.png” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ max_width=”20%”][\/et_pb_image][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”50px” background_color_gradient_direction=”30deg” text_orientation=”center” custom_margin=”||” custom_padding=”50px||50px|” custom_padding_tablet=”” custom_padding_phone=”25px||25px” custom_padding_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone”]<\/p>\n

Humanisering<\/span><\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.9.4″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”60px|50px|60px|50px|true|false” custom_css_main_element=”|| display: -webkit-box;|| display: -ms-flexbox;|| display: flex;|| -webkit-box-align: center;|| -ms-flex-align: center;|| align-items: center;|| -webkit-box-orient: horizontal;|| -webkit-box-direction: normal;|| -ms-flex-direction: row;|| flex-direction: row;|| -ms-flex-wrap: wrap;|| flex-wrap: wrap;” border_color_all=”#da5124″ locked=”off”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding__hover=”|||”][et_pb_image src=”https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-content\/uploads\/2021\/07\/Megatrends_2_Humanisering.png” title_text=”Megatrends_2_Humanisering” align=”center” _builder_version=”4.9.7″ max_width=”75%” max_width_tablet=”50%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”||||||||” ul_font=”||||||||” header_font=”|300|||||||” header_font_size=”43px” header_line_height=”1.2em” header_2_font=”||||||||” header_2_font_size=”35px” custom_padding=”||” custom_padding_tablet=”25px||” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” header_font_size_tablet=”38px” header_font_size_phone=”35px” header_font_size_last_edited=”on|phone”]<\/p>\n

Wat houdt \u2018Humanisering\u2019 in:<\/strong> De maatschappij individualiseert: individuele waarden en behoeften staan nadrukkelijker centraal. De decentralisatie van o.a. overheidstaken heeft ervoor gezorgd dat burgers meer eigen regie krijgen om te beslissen wat voor hen goed is. Burgers dienen steeds meer zaken zelf te regelen. Deze vorm van empowerment vertaalt zich in een grotere behoefte aan maatwerk en personalisering van producten en diensten. Bedrijven veranderen en bewegen steeds meer mee met de consumens, want die is gedurende de tijd o.a. anders gaan winkelen en mondiger en kritische gaan worden. Het begrijpen van de menselijke kant en keuzes die iemand maakt vertelt ons hoe klanten persoonlijk benaderd kunnen worden. Klanten benaderen door middel van omnichannel werkt niet meer. Klanten willen persoonlijke aandacht, 1 op 1 marketing is normaal geworden. Door zelfhelpprogramma\u2019s neemt de informatie-asymmetrie tussen klant en professional af, de klant weet zich steeds meer zelf te informeren met nieuwe kennis waardoor de klant professioneler wordt.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||” custom_padding=”0|50px|30px|50px|false|false”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-content\/uploads\/2021\/07\/mtlm-iconen-blokken_0018_MTLM_Mobiliteit_Humanisering_Personaliseren-maatwerk.jpg” title_text=”mtlm-iconen-blokken_0018_MTLM_Mobiliteit_Humanisering_Personaliseren (maatwerk)” url=”https:\/\/trendrapport.s-bb.nl\/mtlm\/mobiliteit\/humanisering\/personalisering\/” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.7″ border_width_top=”1px” border_color_top=”#e8e8e8″][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” link_text_color=”#ffffff” header_font=”||||||||” header_2_font=”||||||||” background_color=”#da5124″ custom_margin=”-27px||” custom_padding=”20px|20px|20px|20px” link_option_url=”https:\/\/trendrapport.s-bb.nl\/mtlm\/mobiliteit\/humanisering\/personalisering\/”]<\/p>\n

Personalisering<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_text_color=”#da5124″ text_font_size=”18px” text_line_height=”1.3em” link_text_color=”#da5124″ background_color=”#ffffff” custom_margin=”-27px||” custom_padding=”20px|20px|20px|20px” link_option_url=”https:\/\/trendrapport.s-bb.nl\/mtlm\/mobiliteit\/humanisering\/personalisering\/” border_width_bottom=”3px” border_color_bottom=”#da5124″]<\/p>\n

Lees verder<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_color=”#ffffff” border_width_bottom=”10px” border_color_bottom=”#da5124″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_orientation=”center” link_option_url=”https:\/\/trendrapport.s-bb.nl\/mtlm\/mobiliteit\/”]<\/p>\n

INHOUDSOPGAVE MOBILITEIT<\/strong><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#f6f6f6″ custom_padding=”54px|0px|0|0px|false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ module_alignment=”center” custom_padding=”0|0px|62px|0px|false|false” border_width_bottom=”1px” border_color_bottom=”#d6d6d6″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/trendrapport.s-bb.nl\/mtlm\/mobiliteit\/participatie-economie\/deeleconomie\/” button_text=”Deeleconomie” button_alignment=”center” _builder_version=”4.9.7″ custom_button=”on” button_border_color=”rgba(0,0,0,0)” button_font=”||||||||” button_icon=”%%2%%” button_icon_placement=”left” button_on_hover=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/trendrapport.s-bb.nl\/mtlm\/mobiliteit\/humanisering\/personalisering\/” button_text=”Personalisering” button_alignment=”center” _builder_version=”4.9.7″ custom_button=”on” button_border_color=”rgba(0,0,0,0)” button_icon=”%%3%%” button_on_hover=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#f6f6f6″][et_pb_row _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-content\/uploads\/2018\/11\/sbb-logo.png” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ max_width=”35%” max_width_tablet=”70%” max_width_phone=”” max_width_last_edited=”on|phone” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.7″ background_color=”#000000″ background_image=”https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-content\/uploads\/2018\/11\/shutterstock_728178127.8f11dc212996.jpg” custom_padding=”100px|100px|343px|100px|false|false”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#f6f6f6″ custom_margin=”||” custom_padding=”54px|0px|0|0px|false|false”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|on|off” _builder_version=”3.25″ use_background_color_gradient=”on” background_color_gradient_start=”#c42121″ background_color_gradient_end=”#de6d36″ background_color_gradient_direction=”30deg” custom_margin=”-138px|||” custom_css_main_element=”display: -webkit-box;||display: -ms-flexbox;||display: flex;||-webkit-box-align: center;||-ms-flex-align: center;||align-items: center;||-webkit-box-orient: horizontal;||-webkit-box-direction: normal;||-ms-flex-direction: row;||flex-direction: row;||-ms-flex-wrap: wrap;||flex-wrap: wrap;”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-content\/uploads\/2019\/07\/balk-label.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ max_width=”75%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”50px” background_color_gradient_direction=”30deg” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/pages\/1383"}],"collection":[{"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/comments?post=1383"}],"version-history":[{"count":11,"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/pages\/1383\/revisions"}],"predecessor-version":[{"id":2883,"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/pages\/1383\/revisions\/2883"}],"up":[{"embeddable":true,"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/pages\/1263"}],"wp:attachment":[{"href":"https:\/\/trendrapport.s-bb.nl\/mtlm\/wp-json\/wp\/v2\/media?parent=1383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}