{"id":5610,"date":"2022-03-23T13:49:24","date_gmt":"2022-03-23T12:49:24","guid":{"rendered":"https:\/\/trendrapport.s-bb.nl\/zws\/?page_id=5610"},"modified":"2022-04-15T10:51:35","modified_gmt":"2022-04-15T09:51:35","slug":"smartification","status":"publish","type":"page","link":"https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/smartification\/","title":{"rendered":"Smartification"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.15.1&#8243; background_color=&#8221;#7c7c7c&#8221; custom_padding=&#8221;100px|100px|343px|100px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;sbb-zws-headers_0014_shutterstock_1493677316&#8243; background_image=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/wp-content\/uploads\/2022\/04\/sbb-zws-headers_0014_shutterstock_1493677316.jpg&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#f6f6f6&#8243; custom_padding=&#8221;54px|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.15&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#c42121&#8243; background_color_gradient_end=&#8221;#de6d36&#8243; background_color_gradient_direction=&#8221;30deg&#8221; custom_margin=&#8221;-138px|||&#8221; custom_css_main_element=&#8221;display: -webkit-box;||display: -ms-flexbox;||display: flex;||-webkit-box-align: center;||-ms-flex-align: center;||align-items: center;||-webkit-box-orient: horizontal;||-webkit-box-direction: normal;||-ms-flex-direction: row;||flex-direction: row;||-ms-flex-wrap: wrap;||flex-wrap: wrap;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/wp-content\/uploads\/2018\/11\/balk-label.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.15&#8243; max_width=&#8221;75%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; background_color_gradient_direction=&#8221;30deg&#8221; custom_padding=&#8221;65px||65px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div>\n<h1><strong><span>Smartification<\/span><\/strong><span><o:p><\/o:p><\/span><\/h1>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.15&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#c42121&#8243; background_color_gradient_end=&#8221;#de6d36&#8243; background_color_gradient_direction=&#8221;30deg&#8221; custom_margin=&#8221;-100px||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_css_main_element=&#8221;display: -webkit-box;||display: -ms-flexbox;||display: flex;||-webkit-box-align: center;||-ms-flex-align: center;||align-items: center;||-webkit-box-orient: horizontal;||-webkit-box-direction: normal;||-ms-flex-direction: row;||flex-direction: row;||-ms-flex-wrap: wrap;||flex-wrap: wrap;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/wp-content\/uploads\/2018\/11\/balk-label-verticaal.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.15&#8243; max_width=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.15&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; background_color_gradient_direction=&#8221;30deg&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;50px||50px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;25px||25px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong><span>Smartification<\/span><\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#ffffff&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;60px|50px|60px|50px|true|false&#8221; custom_css_main_element=&#8221;|| display: -webkit-box;|| display: -ms-flexbox;|| display: flex;|| -webkit-box-align: center;|| -ms-flex-align: center;|| align-items: center;|| -webkit-box-orient: horizontal;|| -webkit-box-direction: normal;|| -ms-flex-direction: row;|| flex-direction: row;|| -ms-flex-wrap: wrap;|| flex-wrap: wrap;&#8221; border_color_all=&#8221;#da5124&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/wp-content\/uploads\/2022\/04\/Megatrends_2_Smartification-1-1.png&#8221; title_text=&#8221;Megatrends_2_Smartification-1-1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.15.1&#8243; max_width=&#8221;75%&#8221; max_width_tablet=&#8221;50%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; text_font=&#8221;||||||||&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;|300|||||||&#8221; header_font_size=&#8221;43px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;35px&#8221; custom_padding_tablet=&#8221;25px||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;38px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Wat houdt de megatrend smartification in:<\/strong> De term \u2018smartification\u2019 betekent het \u2018verslimmen\u2019 van processen. Dit komt door de steeds verdergaande digitalisering en de toepassingsmogelijkheden die hierdoor ontstaan. Steeds meer apparaten in ons dagelijks leven zijn online verbonden, waardoor we een overvloed aan data verkrijgen. Die data kun je steeds slimmer inzetten om enerzijds het businessmodel van organisaties te updaten, en anderzijds een makkelijkere customer journey te verwezenlijken. Ook kun je er bepaalde onderdelen van het werk mee automatiseren, bijvoorbeeld administratief. Computers kunnen dankzij smart automation, computeralgoritmes en deep learning handmatige en cognitieve, routinematige taken automatiseren die mensen uitvoerden. Dit resulteert in meer tijd voor overige taken.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.15.1&#8243; background_color=&#8221;#ffffff&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0|50px|30px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/wp-content\/uploads\/2022\/04\/221716-SBB-update-trendrapport-ZWS-thumbnails_0015_ZWS_S.B_Smartification_Smart-data.jpg&#8221; title_text=&#8221;221716 SBB update trendrapport ZWS-thumbnails_0015_ZWS_S.B_Smartification_Smart data&#8221; url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/smartification\/smart-data\/&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.15.1&#8243; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#e8e8e8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.15.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; link_text_color=&#8221;#ffffff&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; background_color=&#8221;#da5124&#8243; custom_margin=&#8221;-27px||&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; link_option_url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/smartification\/smart-data\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Smart data<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15.1&#8243; text_text_color=&#8221;#da5124&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; link_text_color=&#8221;#da5124&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-27px||&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; link_option_url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/smartification\/smart-data\/&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#da5124&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Lees verder<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/wp-content\/uploads\/2022\/04\/221716-SBB-update-trendrapport-ZWS-thumbnails_0016_ZWS_S.B_Smartification_E-sports.jpg&#8221; title_text=&#8221;221716 SBB update trendrapport ZWS-thumbnails_0016_ZWS_S.B_Smartification_E-sports&#8221; url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/smartification\/e-sports\/&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.15.1&#8243; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#e8e8e8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.15.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; link_text_color=&#8221;#ffffff&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; background_color=&#8221;#da5124&#8243; custom_margin=&#8221;-27px||&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; link_option_url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/smartification\/e-sports\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>E-sports<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15.1&#8243; text_text_color=&#8221;#da5124&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; link_text_color=&#8221;#da5124&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-27px||&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; link_option_url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/smartification\/e-sports\/&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#da5124&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Lees verder<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; background_color=&#8221;#ffffff&#8221; border_width_bottom=&#8221;10px&#8221; border_color_bottom=&#8221;#da5124&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>INHOUDSOPGAVE SPORT EN BEWEGEN<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.15&#8243; background_color=&#8221;#f6f6f6&#8243; custom_padding=&#8221;54px|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.15&#8243; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0|0px|62px|0px|false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#d6d6d6&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/&#8221; button_text=&#8221;Marktsegment Sport en bewegen&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.15.1&#8243; custom_button=&#8221;on&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/trendrapport.s-bb.nl\/zws\/sport-en-bewegen\/smartification\/smart-data\/&#8221; button_text=&#8221;Smart data&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.15.1&#8243; custom_button=&#8221;on&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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Dit komt door de steeds verdergaande digitalisering en de toepassingsmogelijkheden die hierdoor ontstaan. Steeds meer apparaten in ons dagelijks leven zijn online verbonden, waardoor we een overvloed aan data verkrijgen. Die data kun je steeds slimmer inzetten om enerzijds het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5608,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/pages\/5610"}],"collection":[{"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/comments?post=5610"}],"version-history":[{"count":7,"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/pages\/5610\/revisions"}],"predecessor-version":[{"id":7102,"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/pages\/5610\/revisions\/7102"}],"up":[{"embeddable":true,"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/pages\/5608"}],"wp:attachment":[{"href":"https:\/\/trendrapport.s-bb.nl\/zws\/wp-json\/wp\/v2\/media?parent=5610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}